I had a hard time sleeping the other night (probably jet lag and the fact that I’m in an Airbnb). But it made me think about my sleep habits. I noticed that I had laid down for almost 2 hours before I went to bed.
I’ve found, for me personally, that I sleep best when I don’t lay down the entire day. If I lay down even just for a little it messes with my sleep. No naps. No stretching out my legs on the couch.
Before I go to bed, I try to stay sitting until I can feel myself needing to sleep. Even when I get in bed I don’t lay down fully (I keep my knees bent). That way, once I actually do go to sleep, it’s the first time my body has laid (lay?) flat all day.
I also try to read before bed. If I plan to read something on my phone, I have the brightness all the way down and put the orange tint on the screen (Blue light filter on Android).
I also sleep with earplugs and a mask for complete darkness. I’ve been doing that so long that I almost have to sleep with them in unless I’ve not slept in a day or day and a half in which case I can fall asleep no matter what. I also have a pillow that had a lot of stuffing removed and was cut in half. It’s the best pillow ever! I take it when I travel too.
Right now I’m sitting on a hard chair at a table doing some work. I can feel my back starting to hurt a little and my eyes are getting that tired feeling. But I won’t go onto the bed until I’m absolutely certain I’ll fall asleep in the next 10 minutes. When I do this, I always sleep well 🙂
The skyscraper technique from Brian Dean at Backlinko is all about creating a great piece of content.
There is too much content out there that is drab and worthless. The skyscraper technique helps you create better content by having you find a popular piece of content in your space and making it way better.
Start making content your audience actually wants to read and people want to share.
I came across Optimail in a Reddit thread on r/startups.
I like the concept, they’re using artificial intelligence to take the headache and time out of creating a traditional drip campaign with all the logic and conditions. But I felt their headline didn’t convey that at all. Instead it was too focused on the tech they’re offering. Knowing marketers and business owners I’ve worked with, they don’t care how the product works, they care about the results and how it will help them.
Explains how Optimail helps: It automatically sends personalized messages based on customer preference and behavior
Too many buzzwords: Adaptive personalization, artificial intelligence
Explains features and not benefits
Doesn’t say how Optimail fixes a pain point
What I fixed: I made it more about the benefits than the features and tech. Optimail is great because you save hours of your time that you’d otherwise be spending on a traditional drip campaign set up. Better yet, the system works to keep users engaged on your behalf.
The subhead is still a bit wordy, but I think the headline helps get the point across that Optimail will save you time. You’re not purchasing this solution because of the artificial intelligence, you’re buying it because you want to save time, keep users engaged, and increase sales.
I went on a 2 week trip recently, but before that I had just finished up a small project called Just Marketing Ideas. It’s a list of 100+ marketing ideas to get you thinking and help you try to come up with new strategies.
Some are simple like adding a social share bar and others are more in depth like interviewing your customers.
I’ll be posting the ideas on here, and you can see all of them if you click the “Marketing Ideas” link on the menu.
Everyone loves to hide their emails on their website. They use contact forms to avoid spammers picking up their email, so how exactly do you find someone’s email address? These are some tools that I use.
First stop, their website. Some businesses freely post their email, although it may not be the best one to contact them on. Check the contact page or the footer to see if there’s an email address.
No luck with the website? Check out these tools to help you discover emails out in the open.
Clearbit Chrome Extension
The free version lets you find 40 emails per month, the paid let’s you find 100. Once installed, head to Gmail and compose a new email. The tool will pop up and you search by company name or domain.
Find email addresses and verify them. You get 50 free searches per month.
This website let’s you search for emails by domain name. Just type the domain and you’ll see blurred out emails. Don’t worry! Just click the sources links to the right and you can find the emails on certain pages.
Not many articles I’ve read mention looking on Facebook pages. For some reason, companies won’t put their email on their website, but 75% will put it on their Facebook page. Check the about section of a company’s Facebook page and see.
Lastly, I recommend checkout out WHOIS.ICANN.org, this site let’s you see who registered a domain name and it usually includes an email. This works as long as the company doesn’t use a proxy to shield their information. When using this site, make sure to enter the email without any symbols so http://buffer.com needs to be buffer.com.