How to sleep better

I had a hard time sleeping the other night (probably jet lag and the fact that I’m in an Airbnb). But it made me think about my sleep habits. I noticed that I had laid down for almost 2 hours before I went to bed.

I’ve found, for me personally, that I sleep best when I don’t lay down the entire day. If I lay down even just for a little it messes with my sleep. No naps. No stretching out my legs on the couch.

Before I go to bed, I try to stay sitting until I can feel myself needing to sleep. Even when I get in bed I don’t lay down fully (I keep my knees bent). That way, once I actually do go to sleep, it’s the first time my body has laid (lay?) flat all day.

I also try to read before bed. If I plan to read something on my phone, I have the brightness all the way down and put the orange tint on the screen (Blue light filter on Android).

I also sleep with earplugs and a mask for complete darkness. I’ve been doing that so long that I almost have to sleep with them in unless I’ve not slept in a day or day and a half in which case I can fall asleep no matter what. I also have a pillow that had a lot of stuffing removed and was cut in half. It’s the best pillow ever! I take it when I travel too.

Right now I’m sitting on a hard chair at a table doing some work. I can feel my back starting to hurt a little and my eyes are getting that tired feeling. But I won’t go onto the bed until I’m absolutely certain I’ll fall asleep in the next 10 minutes. When I do this, I always sleep well 🙂

Minimalist Chrome Extension

The Leoh New Tab Chrome Extention is awesome! I saw it on Noah Kagan’s site, OKDork, in the resources section.

LeohApp

This Chrome extension makes your new tab minimalist. It just has a nice, beautiful image, the time, weather, and other info if you want to add it (notes, calendar, RSS feed).

I really like being able to open it up and just see a nice image along with what’s on my calendar. Nice little app 🙂

 

 

Marketing Ideas 5 – Create an article using the skyscraper technique

The skyscraper technique from Brian Dean at Backlinko is all about creating a great piece of content.

There is too much content out there that is drab and worthless. The skyscraper technique helps you create better content by having you find a popular piece of content in your space and making it way better.

Start making content your audience actually wants to read and people want to share.

Find out more about the technique here

Marketing Ideas 4 – Learn to A/B Test, Then A/B Test Something

A/B testing is a fancy way of saying split testing. It’s when you test a variable like two different headlines, and see which one does better based on certain metrics.

This is commonly done on landing pages, home pages, email subject lines, within emails, blog posts, etc.

This A/B Testing Guide from VWO will help get you started.

There are plenty of tools to use to try A/B testing like VWO and Optimizely.

Headline Copy Redo: Optimail

I came across Optimail in a Reddit thread on r/startups.

I like the concept, they’re using artificial intelligence to take the headache and time out of creating a traditional drip campaign with all the logic and conditions. But I felt their headline didn’t convey that at all. Instead it was too focused on the tech they’re offering. Knowing marketers and business owners I’ve worked with, they don’t care how the product works, they care about the results and how it will help them.

Original Headline

Pros:

  • Explains how Optimail helps: It automatically sends personalized messages based on customer preference and behavior

Cons:

  • Too many buzzwords: Adaptive personalization, artificial intelligence
  • Explains features and not benefits
  • Doesn’t say how Optimail fixes a pain point

New Headline

What I fixed: I made it more about the benefits than the features and tech. Optimail is great because you save hours of your time that you’d otherwise be spending on a traditional drip campaign set up. Better yet, the system works to keep users engaged on your behalf.

The subhead is still a bit wordy, but I think the headline helps get the point across that Optimail will save you time. You’re not purchasing this solution because of the artificial intelligence, you’re buying it because you want to save time, keep users engaged, and increase sales.

 

Marketing Idea 2 – Create a content calendar

A content calendar is a calendar that displays what type of content you’re going to be posting and when.

It’s a great way to visually see what you’re going to be creating, that way you don’t have 3 posts coming up all around the same topic.

This also is a great organization tool to help keep you on track.

Buffer has a great article on content calendars which you can read here.

Marketing Idea 1- Add a social share bar

There are tons and tons of social share bar plugins for WordPress.

Here’s an article that goes through some popular ones.

I won’t recommend any specific one because they’re all quite similar.

The whole purpose is to have one that’s not too intrusive, but allows visitors to easily share articles and content from your site.

I’d recommend one that displays the number of shares a post has gotten, great social proof!

Just Marketing Ideas

I went on a 2 week trip recently, but before that I had just finished up a small project called Just Marketing Ideas. It’s a list of 100+ marketing ideas to get you thinking and help you try to come up with new strategies.

Some are simple like adding a social share bar and others are more in depth like interviewing your customers.

I’ll be posting the ideas on here, and you can see all of them if you click the “Marketing Ideas” link on the menu.

How to find an email for just about anyone

Everyone loves to hide their emails on their website. They use contact forms to avoid spammers picking up their email, so how exactly do you find someone’s email address? These are some tools that I use.

Website

First stop, their website. Some businesses freely post their email, although it may not be the best one to contact them on. Check the contact page or the footer to see if there’s an email address.

Tools

No luck with the website? Check out these tools to help you discover emails out in the open.

Clearbit Chrome Extension

Clearbit Chrome Extension
The free version lets you find 40 emails per month, the paid let’s you find 100. Once installed, head to Gmail and compose a new email. The tool will pop up and you search by company name or domain.

Norbert
Find email addresses and verify them. You get 50 free searches per month.

Hunter.io
This website let’s you search for emails by domain name. Just type the domain and you’ll see blurred out emails. Don’t worry! Just click the sources links to the right and you can find the emails on certain pages.

Facebook

Not many articles I’ve read mention looking on Facebook pages. For some reason, companies won’t put their email on their website, but 75% will put it on their Facebook page. Check the about section of a company’s Facebook page and see.

WHOIS

Lastly, I recommend checkout out WHOIS.ICANN.org, this site let’s you see who registered a domain name and it usually includes an email. This works as long as the company doesn’t use a proxy to shield their information. When using this site, make sure to enter the email without any symbols so http://buffer.com needs to be buffer.com.