The skyscraper technique from Brian Dean at Backlinko is all about creating a great piece of content.
There is too much content out there that is drab and worthless. The skyscraper technique helps you create better content by having you find a popular piece of content in your space and making it way better.
Start making content your audience actually wants to read and people want to share.
Find out more about the technique here
A/B testing is a fancy way of saying split testing. It’s when you test a variable like two different headlines, and see which one does better based on certain metrics.
This is commonly done on landing pages, home pages, email subject lines, within emails, blog posts, etc.
This A/B Testing Guide from VWO will help get you started.
There are plenty of tools to use to try A/B testing like VWO and Optimizely.
Influence, written by Robert Cialdini, came out 1984 and it’s still one of the most recommended books by marketers.
Although the references may be old, the basic principles still apply today.
It is well worth the read.
Find it here on Amazon (no affiliate link)
I came across Optimail in a Reddit thread on r/startups.
I like the concept, they’re using artificial intelligence to take the headache and time out of creating a traditional drip campaign with all the logic and conditions. But I felt their headline didn’t convey that at all. Instead it was too focused on the tech they’re offering. Knowing marketers and business owners I’ve worked with, they don’t care how the product works, they care about the results and how it will help them.
- Explains how Optimail helps: It automatically sends personalized messages based on customer preference and behavior
- Too many buzzwords: Adaptive personalization, artificial intelligence
- Explains features and not benefits
- Doesn’t say how Optimail fixes a pain point
What I fixed: I made it more about the benefits than the features and tech. Optimail is great because you save hours of your time that you’d otherwise be spending on a traditional drip campaign set up. Better yet, the system works to keep users engaged on your behalf.
The subhead is still a bit wordy, but I think the headline helps get the point across that Optimail will save you time. You’re not purchasing this solution because of the artificial intelligence, you’re buying it because you want to save time, keep users engaged, and increase sales.
A content calendar is a calendar that displays what type of content you’re going to be posting and when.
It’s a great way to visually see what you’re going to be creating, that way you don’t have 3 posts coming up all around the same topic.
This also is a great organization tool to help keep you on track.
Buffer has a great article on content calendars which you can read here.
There are tons and tons of social share bar plugins for WordPress.
Here’s an article that goes through some popular ones.
I won’t recommend any specific one because they’re all quite similar.
The whole purpose is to have one that’s not too intrusive, but allows visitors to easily share articles and content from your site.
I’d recommend one that displays the number of shares a post has gotten, great social proof!
I went on a 2 week trip recently, but before that I had just finished up a small project called Just Marketing Ideas. It’s a list of 100+ marketing ideas to get you thinking and help you try to come up with new strategies.
Some are simple like adding a social share bar and others are more in depth like interviewing your customers.
I’ll be posting the ideas on here, and you can see all of them if you click the “Marketing Ideas” link on the menu.