Update September 17, 2016
So I think I’ve come up with an idea. It’s fresh, so I’ll give it a few days to think it over. I was going over the communities I’m a part of and realized there are a lot of people looking to get marketing jobs. Marketing is a big field: social media, SEO/SEM, copywriting, managers, “growth hacking”. It can be pretty hard to break into the field with just a college degree. A marketing degree pretty much means nothing when it comes to a marketing job.
I want to create a site that helps answer questions that new grads or even people looking to switch careers. It will be content based, as I haven’t seen any sites (yet) that cover marketing jobs. I’ll also bring up remote marketing as well, because that’s the job I currently have so I think I have a good grasp on the subject.
My validation? I looked on Reddit, the Jobs and Marketing subreddits, to see if people are asking questions about this topic. There are a ton of threads. People are asking how to find a job with no experience, how to get into marketing with another unrelated degree, how to switch careers to marketing. I’ve been through this. I’ll write to some of the OPs on Reddit to see if they have found jobs, how they did so, what they wish they had learned, how the job is going.
Anytime I bring up my job, I get strangers or my girlfriend’s coworkers asking how they can get into marketing. It’s a huge field, and it’s perfect for both creatives and technical people. The amount of skills you need to learn are massive and constantly changing.
I’m working on a few names, and how I plan to start the site. At first I will focus only on the job board and blog and promotion. I will have a way to collect email sign ups, the lead magnet can be something like “Top 50 skills all marketers need to know” or “100 resources for new marketers”. I want to grow the email list, that’s a big priority. I’m figuring out what email client to use, as I don’t want to get sucked into a free one and end up paying a ton once I hit their free limit threshold. Any ideas are welcomed!
The site will focus on teaching skills before, during, and after you get a marketing job. How do you find the right companies to apply to (avoiding scams or sales positions), how to stand out in your application, interview questions, should you freelance, what skills do you need to know, should you be a generalist or niche down to something like SEO. I have tons of content ideas already on Asana so I know I won’t have trouble coming up with things to write about.
Monetization is not my biggest worry at the moment, I want to focus on validation and growing the audience. After that, we can try sponsored job postings, sponsored newsletters, emailing out marketing tool deals (like Appsumo), creating an ebook (if there’s demand), creating a paid FB group or membership site. There are tons of ways to monetize but I don’t want to put the cart before the horse when I don’t even have a domain name yet.
The main goals these next few weeks
- Reach out to people on Reddit to ask them questions
- Pick a name and buy the domain
- Set up the site (only spend 2-3 hours)
- Create the job board
- Figure out how to automate job board postings
- Create the lead magnet
- Set up the email opt in form
- Pick an email service provider
- Set up Twitter
Picking a business idea
I’m having such a hard time with this right now. I feel that writing out this post may help sort my thoughts or help a new idea come to light.
I have a lot of ideas: a productized service to offer content upgrades, marketing consulting, creating a content marketing marketplace. I’ve been listening to a lot of Megamaker podcast episodes and like what Justin Jackson says about finding an audience you want to help. Rather than start with my idea, now I want to try to focus on an audience I actually resonate with and want to work with. Sure, a restaurant content marketing service could be a good idea, but I have worked with restaurants before and don’t want to deal with that audience.
Here are some communities I fit into:
- INTJ (Myers-Briggs personality type)
- Dog owner
- Mandarin learner
- Podcast listener
- Bass fishing
- Coffee drinker
I’m leaning more towards marketing, as I feel that is my strongest skill set. Especially because I feel that it can be combined with another community I’m a part of such as marketing for bass fishing companies or marketing for podcasts, even helping millenials land a marketing job.
I have other ideas too, but there’s that fear that I’m not qualified enough to offer advice. This includes ideas like teaching introverts how to start freelancing (I’ve dabbled in this a bit), or helping travel blogs market and monetize themselves (I’ve marketed but never monetized).
Justin from Megamaker talks about starting small. Everyone wants to go out with a huge ebook or course or software, but all it really takes is starting small. Plus, the last thing I want to do is write an ebook and find out that nobody needs it.
So that’s where I’m at, trying to figure out what to focus my energy on.
Some ideas I’m thinking of right now
- Marketing for travel blogs
- Marketing for dog brands/businesses
- How to start freelance marketing
- Dribbble for marketers
- A marketing automation crash course
- A marketing crash course (overview of top skills for entry level marketing, ways to stand out, how to start your own projects)
- Designing for marketers (how to design simple blog & social media graphics, infographics, and more)
Let me know what you think. Is my thinking off? Should I be approaching this process another way?
Thanks for reading 🙂