Working with clients that won’t listen

Working with clients that won't listen - Habit Content

I bet you clicked this because you have gone through the frustration and stress of having to work with a client who hires you for your expertise, but then won’t listen when the time comes for you to give them advice.

I’ve gone through this a few times, and right now it’s happening with a client and their social media.

Here’s what happened.

I get a call the other day from the new manager of a restaurant I help do marketing for.

I write up this restaurant’s posts, and she will post about daily specials and entertainers throughout the week.

She proceeds to tell me that her posts are only getting 30-50 people (she meant reach) while mine get 600-800 in reach. She wants to know what I’m doing.

I told her that the reach is determined by multiple things: time of day, amount of people online, quality of the content, if people share it (a big factor), and Facebook’s algorithm likely has some role in it too.

She says “No, that’s not it.”

My frustration begins.

“Ok well then I’m not sure what it is then, because there’s no secret process I’m using to get more reach.”

“Yes you are, it must be because your page (meaning the marketing Facebook page) has lots of likes”

  1. This isn’t true, it has less likes than this restaurant’s page
  2. I post to this restaurant’s page with my own personal profile

I told her but she still doesn’t believe me.

What can you do?

Really, what can you do in a situation like this?

If it’s just one time, I’ll get over it because I know she doesn’t understand Facebook that well.

But if it keeps happening and I keep getting calls which distract me from other work, sometimes it is best just to finish out the month and end the relationship.

You can fire clients! It’s a revelation, I know.

I had never thought of this until I read it somewhere (can’t remember where).

It’s the Pareto Principle. If 20% of your clients are taking up 80% of your time, fire them. If 80% of your income is coming from 20% of your clients, fire the rest.

You don’t have to fire them like how employers do it to their employees.

You can let them know your rates have gone up (and if they want to pay this higher rate then factor in the time you’re spending and account accordingly to make it worth your time).

You can refer them to someone else you know in the same business. It’s a good idea to have a partnership with others so you can do some referral deals. If you’re in marketing, connect with a web design team.

It can feel strange to let go of a client. But if they really are not advancing your business, and if they’re taking up way too much time, it’s just not worth it to deal with them.

When you’re starting out, you take every job that comes your way. Eventually you realize that not all clients are created equally and some partnerships are just not meant to be.

Why I think many businesses fail

Why i think many businesses fail - Habit Content (1)

Preface
I’m not a business, and I won’t claim to be. So everything I say about businesses are just my ideas. I’ve seen people run businesses: my dad, my mom, my girlfriend’s coworker. I have read a lot about business, but that doesn’t make me an expert. The furthest I’ve dabbled in business  so far is freelance work. I’ve considered starting businesses, I always have ideas for them but never follow through. My problem is in finding just the right one. I know a lot of people say “fail fast, fail often”, and I agree that failing is better than not trying at all, but many of the Silicon Valley people saying this also have lots of money to fall back on if something goes wrong. I just wanted to get my ideas on business out of the way and provide a little background before I begin.

Shark Tank, the Profit, and 4 reasons why businesses fail

I’m obsessed with the shows Shark Tank and The Profit, as I’m sure many people interested in business are. I’ve watched and rewatched them, and, of course, as an outsider looking in, you can see many issues with the businesses that are flops or don’t get deals. There’s the flower shop on season 1 of The Profit, in which the son took over the business after his dad passed. The business made $10k a day yet couldn’t turn a profit. He had to bankroll the company with loans from his mom. He ended up letting Marcus Lemonis (host/investor on the show) spend over $100k to help the business and then turned down his deal for what seemed like nonsensical reasons. This is just one example of a small business in the US, and I know it’s not typical, but I think it speaks to something. Then there were the guys at a toy company (also on The Profit). Their arrogance and belief that they didn’t need customer research is something I think can plague many company founders.

I see these business and think, I could do better. And I’m sure many people watching feel the exact same way. How do these businesses keep running the way they are? How did someone create a business, have their friends and family invest, but not do the work to try to get sales?

I have a few hypotheses about why I think so many businesses fail in the US.

1. Inexperienced business owners

2. Unwilling to ask/get advice or criticism

3. No fear about debt

4. Idea is not unique enough (no differentiation)

Inexperienced Business Owners
Most people starting a business probably have never owned one before. My mom has never started a business, but she went all in on hers. The trouble is, she had no idea of what to do. She did all the things you do that you think you need to start a business: register the business, trademark the name, get business cards, design a logo. All of this was done before she even had a product. I helped out my girlfriend’s coworker a few times and he did something similar. His idea was for a fitness app (I’ll be talking more about this later) and he had already gone out and registered as an LLC, had a business bank account and credit card, and wanted to get a patent (to this day I’m still not sure what it was for). All of this before he even had the money to go find an app developer or asked any potential customers about his idea.

I think this problem plagues many small businesses. It’s a dream of many to work for themselves, make their own schedule, and do what they want in life. I think this is why many MLMs have strong followings of people who don’t even turn a profit. MLMs thrive on the “work for yourself” “no 9-5” mentality. People naively join in hopes of making it rich, although probably 5-10% of those in an MLM actually make enough to support themselves.

Business is the same way. I think people go in with this idea that they will work for themselves and not have a 9-5, and eventually the business takes over. In the E-Myth Revisited, I read about the concept of working on the business, not “in” the business. The author spoke to a woman who longed to open a bakery. She finally opened one, but now was becoming exhausted because she had to be up early every day to bake, then had to run the store, and clean up to close until late at night. She couldn’t take it anymore. This is working “in” the business, and it’s a way to burn out. Many small business owners probably work in this same fashion. They are afraid to cede control of anything important to someone else. The bakery owner had hired a woman who ended up leaving, and now she was afraid to hire anyone else. But without any help, she’d end up burned out and would likely call it quits. Her role should be to work “on” the business. This could be overseeing the employees, negotiating deals to supply her products to restaurants or other places, and drumming up new orders.

Once a business gets big enough, the owner needs to know when to step back, hire people, and start working on their business rather than needing to control everything.

Unwilling to ask/receive advice or criticism
This is a big deal as a business owner. You will receive unwanted advice and criticism from time to time. A negative review on Yelp? It happens to the best of them. It matters more how you handle the criticism than what was actually said. I’ve seen this problem a lot during my time in “reputation management” (fancy term for responding to reviews on TripAdvisor and Yelp). For 1 star reviews, I ask the company how they’d like to respond. Four times out of five, they want to dispute it and try to get it removed. I oblige, and write feedback to the site, explaining what the company told me, to try to remove the response, knowing full well that these sites do not remove reviews. Five times out of five the review remains up (which I knew all along) and I am therefor left to craft a response or ignore (as the owners often want) which is the worst response you can give.

I believe the way this company reacts to negative reviews is how many small businesses might react. They don’t want anyone saying anything bad about their store/restaurant/product/service. The problem is that they don’t take this criticism and learn from it. Or worse, they just ignore it. I would say that responding to a negative review can’t hurt (as long as you’re polite), and it can even change that customer’s view on your business. Sometimes the customer isn’t always right, but that doesn’t mean you need to be overly critical in response.

The coworker I talked about earlier with the fitness app, he would not accept constructive criticism which is why I ended up not working with him. The first instance was my idea to post to Reddit in /r/fitness and ask users what they’d like to see in this particular fitness app, or what they saw was missing in other apps. This guy wouldn’t allow it. He was afraid someone would steal his idea. He wouldn’t even look at the competition. I mentioned similar apps to his and he’d disregard it, he hadn’t even heard of many of the apps I listed. I gave him feedback about his logo (I wish I could post it here, it was awful) and he rebuffed my remarks. He felt that his idea was perfect and would be doing “$2000 a month collectively on the Android, Windows, and Itunes stores” per month. I mentioned that building an app for the Windows store wasn’t a good use of resources, as it isn’t nearly as popular as the other two platforms, but he didn’t agree. I mention the $2k a month he believes he would make, because I know that most apps do not make more than $100 a month, if they even make that much. And charging $1 per download makes it even more tough to get users, as people are so used to free, that to get them to pay $1, you must have an app they HAVE to have.

I feel that his inability to accept constructive feedback will lead him to throw money into this project with high hopes of making lots of money without much work. A business owner, as in any profession, needs to be able to listen to others (especially those with experience), and heed their advice. They don’t have to accept all advice, but they shouldn’t wall themselves off from every criticism or outside idea.

People won’t even take advice from the Sharks on Shark Tank! There are some pitches where every single Shark tells the owner that they need to stop putting money into what they’re doing, and that person tells the camera at the end that they’re going to keep at it. It may be sunk cost fallacy at work, or a strong attachment to something they built, but I can see that it’s hard to admit you failed and to just keep trying. But when you’re putting your family at risk, your home, everything, it can be tough to understand how you can keep going.

No Fear About Debt
This is something I think a lot of people get into quite easily nowadays without thinking through the long term consequences. Taking on credit card debt seems second nature to many Americans. According to Nerd Wallet, the average US household had $129,579 in total debt, $15,355 of which is from credit cards. This is a lot! I feared opening up a credit card account, as I felt I didn’t need it and didn’t want to start taking on debt. I finally got one just last year after realizing how important your credit score is.

I think since we rely on numbers on a screen, and the debt is not physically tangible, it is hard to comprehend. I think if we had to stockpile all our money in cash, and saw that so much of it went missing, we would worry. Swiping a card, taking out a loan, these are all parts of being a consumer it seems.

I believe this is the same with small businesses. It is crazy to hear on Shark Tank or The Profit that some of these business owners have remortgaged their homes, taken out loans, maxed out credit cards, taken from personal savings or retirement, spent their kids’ college money, or borrowed thousands from friends and family. The fact that you don’t see this money in front of you is a huge problem. The money is just a number you see when you get your bank statements or a collection agency letter, or check the bank app on your phone.

It’s a problem. People need to start being more careful with money, especially business owners. I feel sad when I hear that person pitching on Shark Tank mention that they spent $200k on some product which still isn’t making them any money. I can’t fathom where the money goes.

I think we need to become more cognizant about our money. There are plenty of successful businesses out there that started off less than $5,000-$10,000 and are profitable. People may throw money at a problem, because they think that is the solution. Or they may think that to start a business, you have to spend a good deal of money. It’s not true!

The MVP (minimum viable product) is more focused on software products, but it can work for online businesses, or just some idea you have and want to test. If you have an idea, don’t go remortgaging your home or getting a loan to fund it. Test it out to see if people are interested first. Spend a few hundred dollars on Facebook ads or Google Adwords and run some tests. Create a landing page for your business and try to get people to sign up. The more sign ups, the more people are actually interested. Go talk to people! Ask strangers what they think. But don’t take the “Oh, I’d buy it” as a definite affirmative. Many people will say they’ll buy some hypothetical thing, but never actually do it.

Just try something before you go taking money out!

Idea is not unique
This one is huge, and it’s something you probably see daily as you drive or walk around. There are tons of storefronts out there that seem ubiquitous: the laundromat, nail salon, Chinese restaurant, barber, real estate office. People either are passionate about the idea or think they will make lots of money from it. There are lots of realtors because getting the license is simple, and people think they’ll make tons of money. There are many Chinese restaurants because many Chinese immigrants believe that’s their best bet, same with nail salons (usually owned/run by Koreans). Bakeries can sometimes be commonplace because people are passionate about baking and want to work on what they love. Restaurants are also passion projects, as are small coffee shops.

Where am I going with this? I’m trying to say that the reasoning for these businesses don’t make sense. Sure, I love coffee but I know better than to open a coffee shop. The reason is that it’s a tough market. Sure Blue Bottle came around and has a high standing among coffee lovers who turn their nose up at Starbucks, but this is in a big city like San Francisco. In a small town, your little coffee shop will have a very hard time staying open and competing with Starbucks and Dunkin Donuts. You are passionate about coffee, but how will you differentiate and bring in customers?

That’s my issue: differentiation. Many small businesses don’t worry about differentiating from the competition. My mom started her business with no competitive research. She just decided she liked soaps and lotions, and made her own brand. The problem is when someone sees her items, why would they buy it over the myriad other soap and lotion products? The coworker with the app, his idea had almost no differentiation from the competitors I saw.

All these Chinese restaurants, nail salons, barbers, laundromats, they are all quite interchangeable. As are plumbers, locksmiths, gardeners. People start these businesses with little thought about how to compete with others like them. They just assume that people will come to them, when they need to be putting themselves in the customer’s shoes and wondering why someone would pick them over somebody else. Will you compete on price, quality of products, customer service, ingredients, atmosphere?

Starbucks was able to make its way (and charge more) because of its unique atmosphere. You can’t really compare Dunkin Donuts with Starbucks although they both serve coffee. Think about Target and Walmart. You likely prefer one over the other, but why? They’re both huge stores with similar offerings, but one focuses on low prices, and the other focuses on a higher quality.

Your business can’t target everybody. You have to pick your audience whether it’s sneakerheads in college or mom’s with pregnancy scars. You need to tailor your product to them, and know just why people will buy your item over a competitors.

The End

So those are the 4 reasons I think businesses fail. It took me a while to realize each of these points. Opening a business back in the 1700s meant that you either followed in your family’s footsteps or apprenticed as a cobbler and started a shoe repair business once you finished. There was no thing as differentiation, if you were the only cobbler within 5 miles then you had no competition. You likely also didn’t do tons of hiring; you were the owner, the cobbler, the customer service rep, the accountant.

With so many businesses starting every day, and the ease at which you can start one, it’s no wonder we need to learn to differentiate our offerings, work on the business and not in the business, and listen to advice. The ease at which you have access to capital (like maxing out credit cards) means you can sustain a business that should be left out to pasture.

It will be interesting to see how all these online businesses from affiliate sites and bloggers to online courses and digital products & services changes to business landscape from what it is like now. Currently, I see so many people coming online trying to do the same thing everyone else is doing.

“Buy my blogging course”

“Get the 30 day product launch eBook for $99”

“WordPress sites start at $500”

Because it is so easy to find information and learn skills through the internet, the barrier to entry in the online business space is getting lower and lower. It’s never been easier to start a business, but it’s also never been harder to ensure it is different enough from the competition to gain traction (and turn a profit).

I guess where I’m going with this is that I hope future business owners read these 4 items. I know I’m not the best person to take advice from as I have yet to start a business, but I think these ideas are things that people should really consider before quitting their job and starting something. Which reminds me, and this is my last point, don’t quit your day job just yet! Make your side business big enough that you’re forced to quit your job. Don’t put the cart before the horse.

🙂

The Case for Buying Likes

Why wouldn’t you buy likes, you get tons of followers who don’t care about your page or content and just for $5? Who wouldn’t do this?!

NOBODY! Nobody should do this! It’s an awful strategy. I’m currently working with a company and just realized they bought Facebook likes. How do I know? Because I looked at their insights and in one day they got 500 likes and two days later they got another 455 likes. Then I checked their “People” tab and saw that most of the followers countries were Egypt, Iraq, Tunisia, Algeria. This would be great for a company located in that area, but this is a company in the US!

Don't buy likes!
Don’t buy likes!

The worst part? This was done by their previous marketing company.

Obviously this title is tongue in cheek, because there is no case for buying likes. You just shouldn’t do it. The fact that people still do makes me automatically lose respect for them. What is the point of having someone like your page if they don’t care about your or what you have to say?

It would be like being a butcher selling your meat in front of an audience of vegans. No matter how energizing and useful the content of your speech is, these vegans will never care. EVER! (Maybe unless they haven’t eaten in a week).

Just look at the image and the breakdown of where these “likes” are coming from. The US doesn’t even hit the top 10 list for countries.

Why buy likes in the first place?

Because you’re lazy.

It’s as simple as that.

You (or your marketing agency in this case) don’t want to spend the time to create content, engage users, and build up your audience.

Another reason is social proof.

There are still many people out there that judge a Facebook page by the amount of likes it has.

A Realtor with 5,000 likes? Seems impressive, they must be posting something useful, and this may bring in new likes.

It’s like when you see a post on Reddit. If I find a new subreddit, I tend to sort by Top of All Time so I can see the posts with the highest ratings. Social proof works in this case, as the community is saying this is a popular post.

But with a Facebook page that has fake likes, people will realize pretty quickly if you’re not posting worthwhile content.

And an agency that is buying likes for you is probably not investing much time and effort in your social media strategy and content creation.

What do I do now?

You’re stuck with those fake likes. You can’t delete them or remove them, and if you want to you’ll have to start a new page from scratch.

If you have someone doing your social media posting and handling your accounts, stipulate that you don’t want any bought likes.

If you’re thinking of having an agency or social media manager doing you posts, ask them what they think about buying likes and followers. If they seem favorable to it, that’s a huge red flag!

If an agency is cool with buying likes, who knows what other shady tactics they’re utilizing.

For the record, the agency that bought the likes I mentioned above engages in quite a few other not so ethical strategies: buying Twitter followers, sharing the same article on multiple article-submission sites (bad for SEO), using WordPress categories and tags as their means of SEO, outsourcing link building and posting to directories, outsourcing content creation overseas (it’s almost unreadable, I’ve seen it).

Any experience with buying likes? What was it like, how did it turn out?

Is there a best time to send emails?

Is there a best time to send emails

I’m going to go through 9 blog articles that try to tell you the best day to send email, and figure out if there really is a definitive “best day”.

The Surprisingly Best Times to Send Your Email Marketing Campaigns
Vertical Response

Changing a non-responsive email to responsive increase click throughs 130% (Litmus)

Best Day for opens & CTR: Saturday and Sunday (Experian)

Best Day of the Week for ROI: Monday
Best Day for CTR: Friday

Why the worst day of the week is the best day to send emails
Customer.io

Experian best day to send emails is Tuesday
Source: Experian

Best Day for Opens: Tuesday & Sunday
Sunday won due to low volume of emails sent, so technically Tuesday is best

Best day for actionable emails (high CTR): weekends
Best time for educational email: Early in the week

best time for opens experia
Source: Experian

Best time for opens: Afternoon and evening

Best time for replies experian
Source: Experian

Best time for replies: Evening (8pm-12am)

 

Insights from MailChimp’s Send Time Optimization System
MailChimp

Mailchimp best day to send emails
Source: Mailchimp

Worst day of the week to send emails: Weekends
No single day wins hands-down, though

Best time to send emails mailchimp
Source: Mailchimp

Best Time: 10am

Conclusion: Audience matters. Pay attention to their location, age, occupation.
Send mid morning during the workweek, unless you know your exact audience’s preferences.

 

Perfect Timing: The Very Best Time to Send Email Newsletters
Wordstream

Best Time to Send Emails: Thursday 8-9am

Worst Time to Send Emails: Tuesday & Wednesday 8-10am

Best Time to Send to Mobile Users: Evening

Conclusion: It depends on your audience. Test it out.

Optimizing Your Campaigns: Best Days to Send Emails
GetResponse

 

Getresponse best ctr
Source: Getresponse

 

Source: GetResponse
Source: GetResponse

Best Day to Send Email for Engagement: Thursday

Worst Day to Send Email: Monday & Weekends

Watch for National holidays, events, and shopping peaks

 

The Best Times To Send Email For Replies (Backed By Data)
Yesware

Send emails early in morning or evening Yesware
Source: Yesware

Best Day for Open Rates: Weekends

Best Time to Send Emails: Early morning (6-7am) or Evening (8pm)

Conclusion: There is no best day. “An email’s prime time is when send volume is lowers- weekends, early mornings, and evenings.”

 

What our data told us about the best time to send email campaigns
Campaign Monitor

Email opens by hour Campaign Monitor
Source: Campaign Monitor

Best Time for Opens: 9am-5pm (53% of emails are open)

Best Time for Mobile Users: After work

 

The Science of Social Timing Part 2: Timing & Email Marketing
Kissmetrics

The Dead Zone: 10pm-6am (duh)

Best Time for Consumer Promotions: 7-10pm

Best Time for Consumer Emails: 6-10am

Worst Time for Emails: 10am-Noon

Lunchtime opens: 12-2pm

Good Time for Financial Services Emails 2-5pm

“Life-Changing Afternoon”: 3-5pm
This is described as a period of apathy that sets in after a long day of work. Good time for sending property and financial services emails.

Best Time for Holiday Promotions & B2B Promotions: 5-7pm

Best sending frequency for CTR: 1-4 emails per month

Takeaways
Weekends & early morning have the highest abuse report ratings
Weekends & early morning have highest bounce rates
Weekends & early mornings have highest open rates
Weekends & early morning have highest CTR

 

The Best Times to Get Your Business Email Opened
HubSpot

Best Day for Email Opens: Tuesday
Second Place Monday and Wednesday
Third Place: Thursday and Friday

Best Day & Time for opens: Beginning of the week at 11am

Best Time for Opens: 10am-Noon (for every day except Sunday)

Best Time to Send for Thanksgiving: Monday before Thanksgiving or the Tuesday or Wednesday after the holiday

Best Time to Send for Christmas: December 22, 26, 29

Best Time to Send for New Years: First Thursday of the New Year

Best Time for General Holidays: Send the week before, or on Wednesday or Thursday after a weekend holiday

So what’s the best day & time to send my emails?

As you can see, the data is all over the place.

Some say weekends are the worst, while others praise them for their low open rates. So I hate to say it, but there is no definitive “best time to send email”.

You really have to know your audience (like many sites above said) and know their patterns.

If you are targeting people looking for entertainment, just before the weekend may be the best time for you to send. If you want to target bartenders, early morning 6-10am may not be the ideal time.

Put together some tests and see when clicks and opens are coming for you.

How I got 750+ shares for a client’s blog

So this case study is a bit long in the making. I have been running a blog for a real estate client for around 1.5-2 years. If you’ve tried creating a blog, you know it can be difficult to get it to gain consistent traffic, especially for something so location-specific.

At first, my strategy was all over the place because there was no concrete strategy. I was trying everything! I made long guides, short posts, list articles but nothing seemed to be sticking. I was sharing them on their social media but I never saw much engagement.

And that’s when I realized the problem. It wasn’t my content, it was the fact that I wasn’t promoting enough. I’ve read quite a few articles on gaining traffic and they all mention some different strategy like 80% of time should be spent on writing and 20% on promotion, while another says to spend 80% of your time promoting and 20% on writing.

I didn’t know which was right. So I decided to go 60/40, spending 60% of my time writing and 40% of it promoting. I wish I had realized this much earlier, but I’m glad I know it now.

So here are the results:

Dearborn Google Analytics.png

 

As you can see, November 2015 to the end of January 2016 was my period of writing and doing the bare minimum promotion.

Then you see the spike in the middle of January, that’s when I began my promotion strategy. The subsequent spikes are from promoting. But you can see big dips right after those days of promotion.

Starting in about February or so, I have been doing consistent weekly blogs. You can see a pretty big difference between November 2015-January 2016 and March 2016-now in terms of the higher amounts of consistent traffic.

So what exactly have I been doing?

The big spikes are from promotions in Facebook Groups. I share the blog in a handful of groups focused on this specific city. That was when I was posting one article randomly in the Facebook Groups every so often, no consistent schedule.

The consistent traffic is coming from posts I have been doing weekly in the groups.

Each week I put together an event article listing everything that’s happening in the area during the week. Inside the articles I link to other popular articles I’ve done which helps get them a lot more traffic.

Each article also has social sharing buttons which helps. I think the social proof effect on some of the more popular articles with hundreds of shares helps them get even more shares.

Besides Facebook, I have also seen a good amount of traffic coming from Pinterest. The city we are in has no shortage of realtors on social media, but they all post the same thing….their listings!

Unless you are in the market for a house, you don’t want to view listings all the time. That’s why the city-guide style blog I created has been doing quite well.

Graphics

I believe that graphics are a huge piece to making a blog stand out. If you have a boring graphic and post it to Pinterest, nobody will click. You have to have Pinterest-style, long graphics that really catch the eye. I make all of mine on Canva, which is super easy to use and I love that it’s free. I grab all of my stock photos from Pexels.

For Facebook I use different graphics, because the long, Pinterest-style ones don’t work as well on there.

Social Traffic

Naples blog social traffic

 

Although I don’t believe organic traffic from social media is that useful anymore, I do think the value in creating share-worthy content is key. Before I started posting to Facebook groups, I was just posting to the company’s Facebook page which resulted in nothing. Posting to groups meant getting this information in front of our target audience.

Since November, we’ve gotten almost 43% of our traffic from social media which I credit to the Facebook groups. Not many people are going to “like” a realtor’s Facebook page, that’s why posting there never gained much traffic.

Results

From this Facebook group strategy, we’ve gotten some articles to get over 750 shares! It may not seem like a lot for a huge blog like Mashable or Thrillist, but to a small-city guide blog, I think it’s a great start.

10 Reasons 752 shares

552 shares

 

Takeaways

At first, I was relying on SEO and keyword research to get organic traffic from Google. While that’s a great strategy that I try to implement on each blog using the Yoast SEO plugin, I don’t think it’s always necessary. If you write a unique article full of useful content, not just a reiteration of some other blog on the same topic, then you can get decent traffic.

I think I will be changing my strategy to a 70/30 approach where I spend 70% of my time writing articles and 30% promoting. The promotion doesn’t take as long as it used to since I now know my biggest drivers of traffic.

I will also try doing some guest posts in the future to see if that brings in any outside traffic.

My takeaways
– Post valuable, unique content even if it takes longer than a normal article
– Share it in relevant Facebook Groups
– Be consistent
– Have a graphic for each social media platform
– Link to other articles in your posts

Hope you enjoyed 🙂

Books I’m Reading

This year I made it a goal to take notes for every book I read. I wish I had done this sooner, so I will likely re-read many of the other books I have read in the past. It is surprising just how much you can forget after spending a week or so reading a book.

2016

Currently Reading

Rework
Jason Fried

Born for This
Chris Guillebeau

Thinking Fast and Slow (January 24)
Daniel Kahneman

Finished

Ultimate Sales Machine
Chet Holmes

Smarter Faster Better
Charles Duhigg

Grit
Angela Duckworth

How I lost $170 million: My time as #30 at Facebook
Noah Kagan

When to Rob a Bank
Steven Dubner and Stephen Levitt

Made to Stick (February)
Chip Heath and Dan Heath

Quiet: The Power of Introverts in a World that Can’t Stop Talking (January)
Susan Cain

Predictably Irrational (January)
Dan Ariely

Think Like a Freak (January)
Stephen J. Dubner and Steven Levitt

How to Win Friends and Influence People (Reread January)
Dale Carnegie

2015

Essentialism
Greg McKeown

Wool
Hugh Howey

Outliers
Malcolm Gladwell

The Tipping Point
Malcolm Gladwell

The Martian
Andy Weir

The Psychopath Test
Jon Ronson

So You’ve Been Publicly Changed
Jon Ronson

David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
Malcolm Gladwell

The Circle
Dave Eggers

Books I want to read

Antifragile
Nassim Taleb

Trust Me I’m Lying
Ryan Holiday

Meditations
Marcus Aurelius

Made to Stick
Chip Heath and Dan Heath

Status Anxiety
Alain de Botton

48 Laws of Power
Robert Greene

Linchpin
Seth Godin

The 7 Habits of Highly Effective People
Stephen Covey

The Three Body Problem
Liu Cixin

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
Dan Ariely

The Honest Truth About Dishonesty: How We Lie to Everyone—Especially Ourselves
Dan Ariely

The Power of Habit
Charles Duhigg

Quiet: The Power of Introverts in a World that Can’t Stop Talking
Susan Cain

Influence
Robert Cialdini

Podcasts I’m Listening to

Freakonomics

This American Life

Tim Ferriss Show

TED Radio Hour

Startup

Reply All

Serial

Radiolab

Unmarketing

Criminal

99% Invisible

Invisibilia

Planet Money