I have an idea for a new business. I have lots of ideas but I think this one could really work. I’ve done some research and don’t see any competitors, or at least ones that show up on Google for the term I searched.
So my plan is to email influencers with my product offering. I will give it for free and see if they respond, and if they do respond, if they’re interested.
This is all I’m doing to validate the business. I’m emailing people who wrote about this very subject, and if I can’t get them interested, maybe it’s not good to throw money at this idea. So far all I’ve done is create one item and I’ll be crafting an email shortly.
My hypothesis: Emailing a free piece of content to influencers that wrote about this subject will elicit a response rate of 30%
That means if I’m emailing 10 people, I expect 3 to respond. This is really just a guess because I know these guys are extra busy and don’t have time to go through every single email they get.
My email may also end up in spam. Or the subject line may not catch anyone’s attention.
I’m writing a unique email to each person. I have 14 people who wrote about this subject, though I’m sure I can find more.
First on the list, Noah Kagan, head of AppSumo. I made the content and will be sending it out today. I’m still not sure on the subject line but hopefully it comes to me soon.
I’ll update what happens!
Here’s the email I wrote to Noah.
So I started off with flattery, letting him know that I’m actually a fan of his. Then I move onto why I’m emailing. Next, my offer for him, and what I’m asking of him (send YAY or NAY if you like the checklist I made). And an offer of more help.
I also sent a follow up email that said:
PPS. If you REALLY like the checklist paypal me $30 and I’ll make your next content upgrade 🙂
Let’s see what happens!
Noah replied! All I wanted was a response so I’m very happy with that 🙂 Plus he liked the idea so it’s some validation.
Next up I’ll be emailing Nick Loper of Side Hustle Nation
I got a response from Nick, he said…
I’ll try following up with him again in a few weeks or a month, just to see if he’s interested.
I emailed Stuart from Nichehacks.com, his assistant replied with…